Dumps of 410-101 Cover all the requirements of the Real Exam [Q10-Q24]

Posted On May 11, 2023

Dumps of 410-101 Cover all the requirements of the Real Exam

Correct Practice Tests of 410-101 Dumps with Practice Exam

The Facebook 410-101 exam is intended for media buying professionals who have a good understanding of Facebook’s advertising platform and are looking to take their skills to the next level. The exam is a great way to demonstrate your expertise and add credibility to your resume. By passing the exam, you will earn the Facebook Certified Media Buying Professional credential, which is recognized by employers and clients around the world.

QUESTION 10
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who’ve seen the video.
What kind of audiences do you need in order to achieve your client’s request?
Choose only ONE best answer.

A core audience + a lookalike audience.

A lookalike audience + a website audience

A core audience + a website audience

A core audience + an engagement audience

A lookalike audience + an engagment audience

QUESTION 11
What are some of the benefits of using “Reach and Frequency” buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

Predictability and control over frequency.

Predictability and control over reach and CPM.

Include Instagram as placement.

Define how much you want to spend each day.

Launch marketing campaigns to customer databases.

Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.

QUESTION 12
Your client is launching a new car nationwide.
They’ve come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

Ad Auction, running multiple campaigns with specific dates so that it’s targeted correctly.

Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.

Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

Explanation
Whenever a customer is running a nationwide campaign, you want to go with “Reach and Frequency” option.
This buying option will allow you to control reach, frequency, and budget.
There are three ways you can optimize your video campaigns within the reach and frequency options:
* Standard
* Sequenced
* Scheduled
Below is a table with the differences for each:

In this case, you want to use the “Schedule” option as the client wants to run the campaign on specific dates.

QUESTION 13
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

Tag influencers in the video.

Reduce video length to 1 minute.

Take off subtitles

Change video so that it does not require sound in the beginning

Add thumbnail image with less than 20% text

QUESTION 14
What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

Total Purchases

Conversions

Conversion Costs

Total Conversion Value

QUESTION 15
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

Ad Type

Audience

Dynamic Creative

Offer

Placement

Image

Explanation
The followings are all of the different aspects of a campaign you can change at the ad set level:

This might be an easy one but a lot of people don’t use Offers or Dynamic Creatives on their campaigns so might miss this type of question.

QUESTION 16
You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

You ad campaigns need to be making at least 50 conversions per month.

You ad campaigns need to be making at least 50 conversions per week.

You need to have Facebook pixel implemented

An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

Explanation
If you meet each of the following prerequisites, you can:
* The ads sets you want to optimize for value are part of a Conversions campaign
* You have a Facebook pixel implemented
* Your pixel has the Purchase Standard Event and it’s sending us the value and currency parameters (learn how to set this up, or learn more about standard events)
* Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)
* Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.

QUESTION 17
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.

Videos running on Facebook-only placement can be up to 90 seconds.

Videos running on Facebook only in-stream placement can be up to 45 seconds.

Videos running on Audience Network only in-stream placement can be up to 180 seconds.

Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.

Videos on Audience Network only in-stream placement must have at least 5 seconds.

Explanation
Facebook in-stream:
* Video length: 5-15 seconds
* Objective: Video views, Reach, Brand awareness, and Post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream:
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objective (with automatic placements): Video views, Reach, Brand awareness, Post engagement, Conversions, Traffic, App installs, and Product catalog sales
* Objective (on its own): Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
Facebook and Audience Network in-stream together:
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9)

QUESTION 18
What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

Measure cross-channel conversions.

Create custom audiences from offline events.

Deliver ads to people based on users who generate the most revenue.

Integrate your offline events with website conversions.

Explanation
There are some advantages of using offline event tracking for physical stores.
* You can measure cross-channel conversions. In other words, you are able to measure your marketing efforts done on Facebook and Instagram at the same time as well as multi-device. So if a user logs into his Instagram account on his phone but also sees an ad on his Facebook Newsfeed on their computer, you can track those conversions.
* You can use this data to build custom audiences for re-marketing efforts and bring in existing customers back to the store.
* You can do long-term value campaigns as you can segment users based on purchasing behaviors and not just demographics or interests.

QUESTION 19
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You’ve done your research and came up with two core/saved audiences:
Audience #1
– Age below 20 years
– Interest: fashion and 3 specific high-end fashion brands
– Education: Master Degree Completion and College Completion
Audience #2
– Age below 20 years
– Interest: fashion and 2 specific high-end fashion brands
– Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

Delete Audience #2 and run ads on Audience #1.

Change Audience #1 interests to something different that still appeals to apparel.

Merge both audiences and run the campaign only on one audience.

Explanation
Whenever you run into audiences that have a high overlap, you should always merge both of them into one. If you run both audiences under the same campaign, you will have multiple ad sets competing against each other.
If you have never used Facebook’s audience overlap tool, you can find it on Facebook’s Ads Manager and follow the next steps:
* Click on the Tools drop-down menu and choose Audience.

* Once there, select the audiences you want to compare, click on the Actions tab, and choose Show Audience Overlap.
* You can select multiple audiences, but you will only be able to compare one against the other at a time.In the tool, you will be able to see the number and percentage of overlapping members between them.
A second option is to completely change one of the audiences so that there is less than 25% overlap between both audiences.
In this case, you could change audience #1 interests to something different but still related to your target market to have two potential audiences to use.

QUESTION 20
You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

FL@VOR can’t be used, you should use FLAVOR.

You should not have any issues with naming the fan page FL@VOR.

FL@VOR can’t be used, you should use fl@vor.

FL@VOR can’t be used, you should use flavor.

You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn’t reject it.

Explanation
Page names cannot include:
* Terms or phrases that may be abusive or violate someone’s rights.
* Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
* Symbols (example: ) or unnecessary punctuation.
* Long descriptions such as a slogan. People who manage Pages can add this information to a Page About
* section.
* Any variation of the word “Facebook.”
* Generic words (example: Pizza). Pages must be managed by official representatives of the topics they’re about.
* Generic geographic locations (example: New York).
Therefore, all of the names above will be rejected. You need to come up with a new name so that it works.

QUESTION 21
A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They’ve build a core audience with the following characteristics:
– Female
– Age range 25-45
– Geographic area United States and Canada
– Interest in fashion and high heels
– Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

Increase age range to 20-60

Include Mexico in countries being targeted

Include interest in shoe sizes 32-28

Take out the “red color” interest

Take out “Canada” from geographic targetting

QUESTION 22
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

Facebook pixel helper

Facebook Custom Audiences

Business Manager’ Pixel Data Source

Facebook Analytics Tools

QUESTION 23
After 6 weeks of running campaigns, you’ve spent exactly $11,958 total. You go to your data and realize that you’ve sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

$3,042

$3,500

$4,042

$4,422.16

Explanation
ROAS = (# of new customers acquired from Campaign x Long-term Value of a New Customer) – Cost of Ad Campaign
* # of new customers => 64
Long Term Value for new Customers => is comprised of two parts:
* #1 Sales of the consumer watch: 64 * 250 = $16,000
* #2 Sales from subscriptions: 64 customers * $0.99 monthly fee * 12 months * 50% = $380.16 Total LTV = $16,380.16 Cost of Ad Campaign = $11,958 ROAS = $16,380.16 – $11,958 = $4,422.16

QUESTION 24
You’ve spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

You should build lookalike audiences from all of the website visitors.

You should build lookalike audiences from people who have initiated checkout process and add to cart events.

You should build lookalike audiences from people who have made purchases.

You should build similar audiences based on people who have visited the website to the main landing page of the product.

Explanation
You need at least 100 events or users who have made a specific action on your website for you to be able to build a similar audience.
In this case, you still don’t have enough events or users who have purchased on your website (72); so you are left with two options:
* Build similar audiences based on people who have visited the main landing page of the product.
* Build similar audiences based on people who have made specific actions events on your website: Add To Cart and Initiate Checkout as they both have more than 100 registered actions.
You don’t necessarily want to start building an audience from all website visitors as this might be too broad.
You want to build your audiences first based on the bottom of the funnel and then move up.

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The Facebook 410-101 Certification Exam is a professional certification that is designed to test the proficiency of individuals in media buying on Facebook. This certification exam is one of the most sought-after certifications in the digital marketing industry, and it is recognized globally.

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