[Q61-Q77] Latest Marketing-Cloud-Account-Engagement-Specialist Practice Test Questions Verified Answers As Experienced in the Actual Test! : Best Free Exam Guide : http://free.exams4sures.com

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[Q61-Q77] Latest Marketing-Cloud-Account-Engagement-Specialist Practice Test Questions Verified Answers As Experienced in the Actual Test!

Latest Marketing-Cloud-Account-Engagement-Specialist Practice Test Questions Verified Answers As Experienced in the Actual Test!

Pass Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam in First Attempt Easily

NO.61 A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

A completion action on the form submission

A dynamic list used to send list emails using the email template

An automation rule with a Match All match type

An automation rule with a Match Any match type

NO.62 What type of Information do rule step types look for in engagement studio programs?

Prospect Interest

Prospect behavior

Prospect activity

Prospect criteria

NO.63 How could a visitor convert to a prospect?

Download an eBook

Open a Marketing Cloud Account Engagement email

Submit a Marketing Cloud Account Engagement form

Watch a video hosted in Wistia

NO.64 If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

The information in Salesforce will override the information in Marketing Cloud Account Engagement

The information in Marketing Cloud Account Engagement will override the information in Salesforce

All information will be kept, which may result in two records for one person

The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5

NO.65 Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.

Google AdWords

Bing

Yahoo

All of the Above

NO.66 What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

The Opportunity must have the “Marketing Cloud Account Engagement” record type.

The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement

The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

NO.67 A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)

The prospect activities will show that the form was successfully completed.

The prospect will be added to the list.

The prospect activities will show that the custom redirect was clicked.

The prospect will be tagged.

The newly converted prospect will NOT be affected because it was their first submission.

NO.68 A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record.
The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

Create an automation rule based on product Name.

Create a completion action based on Product Name.

Create a dynamic list based on Product Name.

Create a segmentation rule based on Product Name.

NO.69 Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

Explanation
According to the Salesforce documentation, the advice that should be offered to the client who is looking for a way to increase the quality of leads that are being passed from marketing to sales is: B) Implement a blended lead scoring and grading system. A lead scoring and grading system is a feature that allows users to measure and qualify the prospects based on their level of interest and fit for the business. A lead scoring and grading system can help users to prioritize and segment the prospects, and to pass the most qualified leads from marketing to sales. A lead scoring and grading system consists of two components: scoring and grading.
Scoring is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. Scoring can be done automatically by the default scoring model in Marketing Cloud Account Engagement, or manually by customizing the scoring rules. Grading is a letter value that indicates the level of fit of a prospect, based on their attributes, such as industry, job title, location, or company size. Grading can be done manually by creating profiles and matching them with the prospect’s information. By implementing a blended lead scoring and grading system, the client can increase the quality of leads that are being passed from marketing to sales, as they can identify the prospects who have both a high score and a high grade, meaning that they are both interested and suitable for the business. Only passing on leads that are very active on the site no matter the company profile, automatically assigning all leads to sales reps in a round-robin system, or adding more landing pages and forms to the site to increase the number of conversion opportunities are not the best advice that should be offered to the client who is looking for a way to increase the quality of leads that are being passed from marketing to sales, as they are either ineffective, inefficient, or irrelevant ways of qualifying and prioritizing the leads. References: Salesforce documentation

NO.70 A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

Use a segmentation rule to add prospects to a list

Use a dynamic list to add prospects to a list

Use a completion action to add prospects to a list

Use an automation rule to add prospects to a list

NO.71 A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
“automatically create prospects in Marketing Cloud Account Engagement*’.
What action would occur in Marketing Cloud Account Engagement?

No new visitor record will be created.

A new prospect record will be created.

A new account will be created.

No new prospect will be created.

NO.72 A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect’s score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers

It is a Static List

It is a Dynamic List

It is a CRM Visible List

It is a Public List

NO.73 Where on a prospect record would you look to see if a prospect had registered for a webinar?

Contents

Insights

Prospect Activities

Custom Fields

NO.74 How can you set a prospect’s first touch campaign?

Using automation rules.

Using completion actions

None of the above

Using segmentation rules.

NO.75 Identify the differences between default and custom roles.

Default roles are included with Marketing Cloud Account Engagement

Custom roles can be edited

Default roles can be edited

Default roles can be deleted

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Marketing Cloud Account Engagement

NO.76 What information can you access on the Prospect List?

Prospect’s Name

Prospect’s Email Address

Prospect’s Title

Prospect’s Company

Prospect’s Grade

Prospect’s Score

Date of when prospect converted from a visitor

Date of prospect’s last activity

NO.77 What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

Update the conversion field in Google Analytics.

Sync prospects with Google AdWords.

Send emails to prospects from Gmail.

Append UTM parameters to a prospect record.

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Explain what a Grade measures and how grading is managed Distinguish between the capabilities of, use cases for, and how to create different types of lists
Topic 2	Identify the capabilities, use cases and interpret reporting metrics for landing pages Distinguish between an Email and an Email Template
Topic 3	Given a scenario, apply the appropriate plan of action using Prospect Audits Define the capabilities of a completion action
Topic 4	Explain the components and use cases of an automation rule Describe the capabilities of the Account Engagement Recycle Bin
Topic 5	Account Engagement Forms, Form Handlers and Landing Pages Distinguish between the components of an engagement program

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Post date: 2024-01-16 10:19:59
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