Online 410-101 Test Brain Dump Question and Test Engine [Q23-Q38]

Posted On July 11, 2023

Online 410-101 Test Brain Dump Question and Test Engine

Real Facebook 410-101 Exam Dumps with Correct 152 Questions and Answers

Q23. You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

Use a Point Of Sale provider to integrate offline conversions.

Use digital receipts instead of printed receipts to enable offline conversions.

Use website conversions to integrate with offline conversions.

Integrate your CRM system with your offline conversions.

Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

Q24. A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

Connect the branding in your client’s ad with that of the landing page.

Delete all excessive pop-ups in the landing page.

Add a thank you page to the landing page.

Present offer upfront in your ad copy and creative.

Q25. You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

You build a video engagement audience with a scale of 1.

You build a video engagement audience with a scale of 10.

You build a website pixel audience with a scale of 10.

You build a fan page engagement audience with scale of 10.

You build a video engagement audience with a scale of 4.

Q26. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

Link Clicks

Outbound links

Phone call sales conversion

Mobile app installs

POS purchase conversion

Third party (Google) link click

Q27. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

Whether you use Facebook Manager or the Fan Page to run ads.

Facebook Auction.

Advertiser changes in audience, budget, placement, schedule, and optimization goals.

Pacing system you set up.

Q28. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

You should build custom audiences based on the customer database of people who have purchased in the past 365 days.

You should build a similar audience based the client’s current customer base.

You should do interest demographics and launch the campaign.

You should build an audience based on your client’s Fan Page; fans that have engaged with content in the past 90 days.

Q29. You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don’t want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can’t pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

The campaign should run under the “Lowest Cost” bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.

There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.

The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.

The campaign should run under the “Target Cost” bidding strategy since you want to stabilize the cost per install at $9.

Q30. You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

$28,000 lifetime budget with standard delivery.

$28,000 lifetime budget with accelerated delivery.

$4,000 lifetime budget with standard delivery.

$7,000 lifetime budget with accelerated delivery.

Q31. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

Use conversion ads to the checkout page for new audiences.

Use attention-grabbing video ads on Instagram to new audiences.

Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

Create app install campaigns for people who have visited the website.

Create app install campaigns for people who have finalized a purchase for the following 15 days.

Q32. What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.

Power Editor, Ad Auction, and Marketing Partners.

Facebook Marketing Partners and Ad Auction.

Ad Auction, Insertion Orders, and Facebook Marketing Partners.

Facebook Marketing Partners and Insertion Orders.

Facebook Auction and Facebook Marketing Partners.

Q33. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

Make long videos

Make sure message is easy to understand with sound off

The product being featured should be featured for the majority of 30 seconds of ad

The video needs to have a lot of text to convey the right message

Be open to experiment, test and make changes to your videos

Capture attention quickly in the first 3 seconds of video

Q34. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

Reach

Impression

CPM

CPC

Revenue per user

Avg. Order Per User

Q35. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You’ve done your research and came up with two core/saved audiences:
Audience #1
– Age below 20 years
– Interest: fashion and 3 specific high-end fashion brands
– Education: Master Degree Completion and College Completion
Audience #2
– Age below 20 years
– Interest: fashion and 2 specific high-end fashion brands
– Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

Delete Audience #2 and run ads on Audience #1.

Change Audience #1 interests to something different that still appeals to apparel.

Merge both audiences and run the campaign only on one audience.

Q36. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You’ve built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

Targeting only

Insights only

Targeting and Insights

Q37. What are some benefits of MTA?
Choose ALL answers that apply.

Helps you understand cross-device path to conversion.

Can analyze and compare publishers and campaign performance

Shows that the last touch model has no limits

Shows that attribution window is always tied to a last touch model

Gives credit to multiple impressions and clicks on the path to conversion.

Q38. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

You ad campaigns need to be making at least 50 conversions per month.

You ad campaigns need to be making at least 50 conversions per week.

You need to have Facebook pixel implemented

An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

Preparing for the 410-101 exam requires a deep understanding of Facebook advertising best practices and a thorough understanding of the Facebook Ads Manager platform. Facebook offers a range of study resources, including study guides, practice tests, and online courses, to help individuals prepare for the exam. With the right preparation and study materials, individuals can feel confident in their ability to pass the 410-101 exam and earn the Facebook Certified media buying professional certification.

Valid 410-101 Test Answers & Facebook 410-101 Exam PDF: https://www.exams4sures.com/Facebook/410-101-practice-exam-dumps.html